RAISE
To New Life!
Raise is a nonprofit organization that serves refugees and immigrants through education in Noel, MO. Raise’s programs are designed to help refugees and immigrants learn new skills and successfully adapt to life in the United States.
The Goal
Raise worked without a branding or logo for several years. As they solidified their programing, Raise saw the need for branding that reflected their mission and their heart for their community. The goal for us was to create a strong and storied logo that helped their organization stand-out, pointed to the future, and paid homage to the spirit of adventure and a new frontier for their clients!
The Discovery
Every Brand Identity package with Biaka Works begins with the crucial Discovery Phase. We firmly believe that your business or organization already has a unique brand, and it’s our job to ask the best questions and work with you to discover and verbalize your one-of-a-kind identity.
We became familiar with Raise’s mission and goals through our friendship with their team members and from word-of-mouth. When asked about the significance of the acronym “RAISE”, they said,
“Our organization name is officially “Refugee And Immigration Services & Education”
The Design
Raise team member, Eddie, was inspired by the outdoorsy branding of national parks and outdoors sporting brands, which are the perfect combination of intentional mission, fun, and adventure. We explored a shield or a banner design.
“Noel makes most of its money from the river floats. I would love for people from Noel and the outfitters to want to wear our stuff and support our work. In a side way promoting the town too!”
After exploring different colors and styles with Raise, we collectively decided to pursue a more illustration-style artwork. We incorporated the main elements of Noel: a river, hills, orange from the UN Refugee flag, and a rising sun to symbolize a “New Life”.
From preliminary sketches on the iPad Pro to building out the final elements in Adobe Illustrator, our team became more excited as we executed the design. Raise saw that we captured their vision and by the end, we created a logo with a suite of designs to reinforce their branding and message.
-Biaka Zaidarhzauva, Creative Director
The Finished Brand Identity
The Feedback
“DANG!”
We had a great time working with the Raise team. They are a wonderful group of people with big hearts and amazing vision for their organization’s future. Raise’s focus on their clients and community and their desire to communicate their mission in a fun & creative way allowed us to create something fresh and meaningful for them.
Is your current (or lack of) branding serving your organization to the fullest? Does your nonprofit organization, business, or ministry need a custom brand identity to increase your influence in your community? We would love to partner with you to advance your mission and empower your work for good.
This project is an example of our custom brand identity experience, “The Works”. You can read more about “The Works” experience, or explore our other packages through the button below.
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